Models by aa

/* EVENT ADVERTISING ROI CALCULATOR
This model calculates how much you can justifiably spend per application
for event advertising based on your event's value and conversion rates. */

/* USER INSTRUCTIONS:
1. Enter your specific event data in the "Key inputs" section below
2. Adjust the ranges based on your historical data or best estimates
3. The model will calculate your willingness to pay per application
4. Review the results in the "summary" section at the bottom
*/